MIDDLE EAST · DISTRIBUTOR
Custom Blend OEM Project — Middle East.
Custom 60/40 bentonite/cassava blend with sandalwood fragrance for Middle East market.
- Custom blend ratio
- 60/40 bentonite/cassava
- Custom fragrance
- Sandalwood
- Trial run
- 1 ton
- Production
- 10 tons per month
CHALLENGE
The brief
A Middle Eastern distributor wanted a unique cat litter blend tailored to local preferences: 60% bentonite for clumping performance + 40% cassava for sustainability positioning, with a signature sandalwood fragrance.
SOLUTION
What we delivered
We developed a custom 60/40 bentonite/cassava blend with sandalwood fragrance, 2.0mm granule size, 5L retail pouches with Arabic/English bilingual labels. project-specific trial MOQ, then scaled to 10-ton production runs.
ILLUSTRATIVE CLIENT PROFILE
“Redhill developed a custom blend that no other supplier offered in our market. It has become our flagship product.”
Managing Director
Middle East Pet Distributor (anonymized, illustrative scenario)
PROJECT TIMELINE
From inquiry to delivery.
01
Brief
Distributor shared local market preferences and benchmark samples. 3 days.
02
Sample development
3 blend variants sent. 10 days.
03
Custom fragrance
Sandalwood fragrance sourced and tested. 14 days.
04
Trial run
1 ton. Validated by retail buyers. 20 days.
05
Production
10 tons per month. Ongoing.
PRODUCTS USED IN THIS PROJECT
Related products.
Traditional Blend
Tofu and Bentonite Mixed Cat Litter
传统混合猫砂
Mainstream tofu and bentonite hybrid formulas, led by the classic 70:30 tofu-mineral blend.
Plant-Based Hybrid
Plant-Based Mixed Cat Litter (Tofu and Cassava)
全植物基混合猫砂
Clay-free plant hybrids using tofu, cassava, corn crumbs, plant fiber, activated carbon, or health-monitoring granules.
Premium Clumping Bentonite Cat Litter (Ball Granules)
Fast-clumping bentonite granules, with a specification-led approach to dust and odor-control performance.
View product →
Cassava Cat Litter
Biodegradable tapioca-starch cat litter for sustainable pet care lines.
View product →
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