MIDDLE EAST · DISTRIBUTOR
Custom Blend OEM Project — Middle East.
Custom 60/40 bentonite/cassava blend with sandalwood fragrance for Middle East market.
- Custom blend ratio
- 60/40 bentonite/cassava
- Custom fragrance
- Sandalwood
- Trial run
- 1 ton
- Produção
- 10 tons per month
CHALLENGE
The brief
A Middle Eastern distributor wanted a unique cat litter blend tailored to local preferences: 60% bentonite for clumping performance + 40% cassava for sustainability positioning, with a signature sandalwood fragrance.
SOLUTION
What we delivered
We developed a custom 60/40 bentonite/cassava blend with sandalwood fragrance, 2.0mm granule size, 5L retail pouches with Arabic/English bilingual labels. project-specific trial MOQ, then scaled to 10-ton production runs.
ILLUSTRATIVE CLIENT PROFILE
“Redhill developed a custom blend that no other supplier offered in our market. It has become our flagship product.”
Managing Director
Middle East Pet Distributor (anonymized, illustrative scenario)
PROJECT TIMELINE
From inquiry to delivery.
01
Brief
Distributor shared local market preferences and benchmark samples. 3 days.
02
Sample development
3 blend variants sent. 10 days.
03
Custom fragrance
Sandalwood fragrance sourced and tested. 14 days.
04
Trial run
1 ton. Validated by retail buyers. 20 days.
05
Produção
10 tons per month. Ongoing.
PRODUCTS USED IN THIS PROJECT
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