NORTH AMERICA · IMPORTER / PRIVATE LABEL BRAND
Litière pour chats en marque privée Brand Launch — North America.
A national pet retailer's exclusive private label line. 5 SKUs, 28 tons per container, monthly shipment.
- Container load
- 28 tons
- SKUs
- 5 SKUs
- Launch timeline
- 75 days from inquiry
- Shipment cadence
- Monthly
CHALLENGE
The brief
A North American pet retailer wanted to launch an exclusive private label cat litter line under their own brand. They needed consistent quality across bentonite, tofu, and mixed cat litter SKUs, with retail-ready packaging and US label review based on product classification and claims.
SOLUTION
What we delivered
We developed a 6-SKU product line: ball-granule bentonite (1.5–2.0mm, Original/Lavender/Green Tea/Charcoal), tofu (2.0mm, Original), and mixed (70/30 bentonite/tofu, Green Tea). All packaged in 10L retail pouches with custom artwork, US label review based on product classification and claims, and FNSKU labels. We provided a print-proof and mockup sample for retail buyer approval.
ILLUSTRATIVE CLIENT PROFILE
“Redhill delivered a complete private label line in 75 days. The retail buyers loved the packaging and quality has been consistent across all 5 SKUs for 18 months.”
Marque privée Acheteur
North American Pet Retailer (anonymized, illustrative scenario)
PROJECT TIMELINE
From inquiry to delivery.
01
Inquiry and brief
Retail buyer sent brand guidelines and target SKU list. 5 days.
02
Sample selection
Tester samples sent to retail buyer. 14 days.
03
Artwork approval
In-house design team created 6 SKU artworks. 10 business days.
04
Production
First production run for all 5 SKUs. 25 days.
05
Container arrival
FOB Los Angeles. 21 days shipping.
PRODUCTS USED IN THIS PROJECT
Produits associés.
Litière agglomérante à la bentonite (granulés sphériques)
Fast-clumping bentonite granules, with a specification-led approach to dust and odor-control performance.
Voir le produit →
Litière tofu pour chats
Plant-based, low-dust cat litter for eco-conscious brands. Local disposal guidance applies.
Voir le produit →
Mélange traditionnel
Litière mixte traditionnelle
Mélange traditionnel tofu + bentonite
Mainstream tofu and bentonite hybrid formulas, led by the classic 70:30 tofu-mineral blend.
Plant-Based Hybrid
Litière mixte 100% végétale
Mélange 100% végétal
Clay-free plant hybrids using tofu, cassava, corn crumbs, plant fiber, activated carbon, or health-monitoring granules.
SIMILAR PROJECT?
Could your project be the next case study?
Tell us your market, product, and packaging goals. We will share a relevant case and a starting plan.